See how Quest Diagnostics’ first consumer brand, Blueprint for Athletes, helps improve athletic performance through personalized diagnostic testing.

Elite athletic performance, redefined.

Blueprint for Athletes provides athletes personalized diagnostic testing to improve their overall performance. I oversaw the development of the brand’s visual identity system, providing design direction for all visual elements and crafting brand standards language to guide usage and adoption across the organization.

My responsibilities also included developing a campaign messaging strategy and articulation that blended elements of sports performance with scientific insight in a way that was relatable and easy to understand. I then led the execution of this campaign across several initiatives, including a consumer website, photo and video content, experiential activations and social media.

My role.

• Photo + video pre-production management

• Photo + video production management

• Photo + video post-production management

• Brand identity guidelines development

• Campaign strategy

• Website project management

• Organic social + paid digital ad management