Watch what happens when some of the best skateboarders in the world tackle a custom course unlike anything ever seen before, designed and built for Mountain Dew.

Reimagining what competitive skateboarding looks like.

Building upon several years of successful skateboarding content efforts for Mountain Dew, we were tasked with creating a 30-minute ABC World of X TV program that showcased the design and construction of a new skate course unlike anything ever seen before.

Featuring professional skateboarders Curren Caples, Sean Malto, Mariah Duran, Chris Colbourn and Theotis Beasley, deliverables also included multiple teaser, behind-the-scenes and action-only edits along with several social cut-downs to further drive user engagement and sharing.

I led a cross-functional team from concept creation to asset distribution and promotion and oversaw all aspects of production from start to finish.

My role.

• Campaign strategy

• Photo + video pre-production management

• Photo + video production management

• Photo + video post-production management

• Photo licensing

• Campaign activation