Create an impactful messaging strategy and new visual identity for Tahoe Mountain Club, to embody the premium, authentic and engaging experiences the brand provides to its members and guests.

Unlock unforgettable mountain moments.

 

Tahoe Mountain Club, a four-season mountain resort in the Sierras that specializes in creating unforgettable mountain moments for its members and guests, needed a purposeful brand positioning and comprehensive visual identity system to breathe new life into its brand.

I led all aspects of brand positioning, architecture and archetype development and provided design direction throughout the visual identity creative process. The final output resulted in compelling and authentic messaging and a premium visual identity that matched its unparalleled experiences and offerings.

My role.

 

  • Brand insight research

  • Brand DNA development

  • Brand articulation

  • Brand archetype development

  • Visual identity design direction

  • Collateral + signage design direction

  • Brand guidelines content development

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